Beyond Recycling: The Future of Sustainable Oral Care Design

Recycling is good — but reimagining is better.

Most oral care brands focus on what happens after you throw something away. Sleepy Head asked a different question: "What if you didn't have to throw it away at all?"

The LUNA sonic toothbrush was designed with end-of-life in mind — before production even began. Its modular build allows the brush head to be replaced without discarding the body. The core materials — ABS and stainless steel — are resilient and recyclable.

True innovation lies in eco toothbrush innovation — a philosophy that powers every LUNA sonic toothbrush. Learn more in Durability Is the New Sustainability.

But sustainability isn't just a feature — it's a mindset. By designing durable tools that stay relevant and functional longer, Sleepy Head is cutting down on short-lived consumption and plastic turnover.

It's a quiet rebellion against waste culture. Because the greenest product isn't the one you recycle — it's the one you never need to replace.


🪐 Small rituals lead to big impact — see how daily oral care rituals can support sustainability in Rituals Don’t Lie.