We used to think luxury meant high price.
Today, luxury means longevity — design that feels good, lasts long, and works better than it needs to.
That's what the Sleepy Head LUNA stands for — an affordable yet premium sonic toothbrush built with precision materials and thoughtful engineering. A truly affordable yet premium toothbrush shouldn’t cost the planet — or your peace of mind. Learn how LUNA makes it possible in The Future of Daily Care — Oral Care Meets Skincare.
Made from reinforced ABS and stainless steel components, LUNA feels like a designer object — yet it's priced like an everyday essential. Its BPA-free rubber head, Japanese PBT bristles and German tufting technology make it perform like a professional cleaning tool, giving you that "post-dental" smoothness every morning.
Luxury isn't a label anymore.
It's the quiet confidence of owning something that was built to last.
So yes — you can have good design, powerful technology, and genuine care — without spending hundreds. That's the new luxury.
And LUNA proves it's real.
🪐 Because real luxury lies in care, not price tags. Read more on Rituals Don’t Lie — where daily care becomes self-expression.